Articles

  • Trivantage promotes Brett Baird to vice president of sales

    Published On: December 13, 2023

    Trivantage®, a specialty fabrics distributor, announced the promotion of Brett Baird to vice president of sales. In his new role, Baird will lead the commercial sales team with an emphasis on enhancing the customer experience. “At Trivantage, we always strive to give our customers what they need, when they need it,” said Baird. “My goal [...]

  • Traditional marketing vs. digital marketing in 2025

    Published On: March 17, 2025

    When I was in business school in the ’80s, marketing and advertising was somewhat simple or traditional. You had the advertising mediums of print, radio and television, as was standard for the past 50 years. I still remember one of my professors telling me that cable TV was just a fad as we don’t really [...]

  • Awning business succession: An in-and-out approach

    Published On: January 14, 2025

    The awning business is incredible. It offers enough challenges to keep you growing, consistency you can plan around, and is rewarding enough to keep you fulfilled. It’s also not building rockets, so being a genius isn’t a prerequisite. These are a few reasons why Scott Neville, Welhener – H.B. Wall Awning, and Travis Jenkins, Charlotte [...]

  • New Zealand backyard shade sail solution

    Published On: December 10, 2024

    The clients for this project asked for a shade sail to cover their north-west facing courtyard. The solution from SunCraft NZ, Ltd., won an Award of Excellence in the Commercial Awnings & Canopies category of the 2024 Advanced Textiles Association International Achievement Awards. It was important for the clients to have a solution that provided [...]

  • ATA introduces Workforce Development website

    Published On: November 9, 2024

    The Workforce Development Council, a member group of the Advanced Textiles Association (ATA), has launched its new website as a resource for building the textile industry workforce. The Council is working to find solutions to one of the biggest challenges our members in the textiles industry are facing—finding and keeping skilled employees. This group works to [...]

  • UniFirst opens new uniform processing facility in New York

    Published On: October 9, 2024

    UniFirst's new 65,000-square-foot facility replaces the previous smaller structure on the same site, completing a three-year transition. The facility, located in Liverpool, N.Y., offers a comprehensive range of services, including uniform rental and facility services, hygienic laundering, maintenance, and pickup and delivery. Image: UniFirst UniFirst Corporation, a North American provider of customized business uniform programs, [...]

  • Announcing the 2024 International Achievement Awards Winners

    Published On: September 30, 2024

    Advanced Textiles Association® (ATA) is proud to announce the winners of the 2024 International Achievement Awards (IAA). These winners represent the best in specialty fabrics and technical textiles from around the world and showcase the innovation and excellence driving this dynamic industry. IAA shines a spotlight on the extraordinary versatility of specialty fabrics, which are [...]

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